He guides companies in their journey of change and growth, using methodologies such as Design Thinking and innovative techniques that embrace emerging sectors like Service Design and Neuromarketing. He has a deep understanding of human behavior, applying principles of psychology, neuroscience, and Behavioral Economics to optimize organizational dynamics and Human Resource Management. His education ranges from psychology to philosophy and ethics, through finance, innovation, and happiness economics, making him capable of tackling the complex challenges that modern companies face. He helps companies design and implement people-centered strategies, crucial for effectively managing change, especially in delicate contexts such as generational transitions or in the shift towards sustainability.