Mr. Graziano Caimmi
I enclose some information that might be useful services for foreign companies interested in:
Analyze the Italian market or other European markets on their products;
Find customers, distributors and / or agents in Italy and / or Europe for their products.
Check interesting Italian companies to buy from foreign companies or with whom foreign companies want to get into now.
I therefore propose my office and my person as possible partners operating outside of analysis and research.
ABOUT US
GSA Consulting was born in 2001 and identifies our business Consulting in Management and Organization: in fact, we are committed to propose Business Solutions, after an appropriate analysis, internal and external check-ups, compared with objective to share.
Our approach has a tailored fit, both on the company and on the entrepreneur who is extremely linked to the market.
We assure our customers excellent quality of service, performance and reliability.
Our ethics responds to clarity, transparency and dialogue.
We finalize our work to solve problems and reach your goals.
We guarantee maximum confidentiality.
Graziano Caimmi runs the business after twenty years of experience in commercial and marketing roles for international and Italian companies.
Mission
Our mission is to support Small and Medium Enterprises (SMEs) to improve their organization,
to implement an appropriate marketing and sales in a proper method.
Working Areas :
SALES
MARKETING
COMMUNICATION
ORGANIZATION FOR SMEs.
EVALUATION OF HUMAN RESOURCES
INTEGRATED SERVICES FOR INTERNATIONALISATION BUSINESS.
Our method
We are always on the side of the entrepreneur and his collaborators involved in the programs of development or change. Let us use the method of "doing" and the method of "making do" so that gradually the internal resources are involved and participate in projects of the company.
"Any" other specialists or partners can be integrated into the project.
Our partners cover many activities, such as finance and controlling, human resources, quality, information systems, security, enterprise creation, trademarks and patents, legal issues and any other areas of interest.
Stages of the relationship with the new client can be:
First phase: description and proposed operating procedures of the project.
Second step: starting the work according to established guidelines.
Third phase: sharing, implementation and development executive for each phase of the project.
Fourth phase: Periodic review of the project as a whole.
Fifth stage: assistance and supervision of the project implemented.
OUR SERVICES
Companies generally go through a life cycle consisting of four phases * :
- Launch in new areas
- Growth
- Core-business
- Balance and alliances
* (AT Kearney Graeme K. Deans - Fritz Kroeger and Stefan Zeisel: Winning Merger Endgame - Mc Graw-Hill - 2002 The consolidation Curve - Harvard Business Review - December 2002)
Even small companies have started and are trying today to create networks, partnerships, and synergies between their satellites activities.
Italian companies are forced to focus more and more on creativity and flexibility. Companies that survive are the most suitable to the market and not the biggest.
Every company, in relation to its size, must clearly identify its points of differentiation through a policy of production and marketing.
Marketing:
- Planning and implementation of marketing strategies.
- Creation of a marketing plan.
- Market research.
- Analysis of purchasing behavior of customers (CRM - Customer Relationship Management )
- Evaluation and analysis of management and procurement process in BtoB and BtoC.
- Analysis of lines, mix of products, branding, packaging, labeling.
- Analysis of segmentation and product differentiation through quality, design, support services and innovation.
- Establishing policies and objectives of pricing: setting prices for products and market assessments of competitive prices.
- SCM (Supply Chain Management) sistem to improve efficiency.
- Evaluation and adjustment of sales channels for products and companies.
- Analysis and evaluation of sales promotion.
- Study and feasibility studies for new products and / or new projects.
- Study and realization of marketing tools (logos, brand, business presentations, product catalogues, web communication).
Sales
- Methods of planning and control of sales.
- Sales budget (implementation, analysis and control).
- Programming of sales.
- Check-ups, controls and organization of sales network
- Research, selection, motivation, mentoring, training of sales force.
- Analysis, evaluation and redefinition of sales tools.
Management control
- Analysis of process to control the company.
- Periodic monitoring of company results.
- Budget implementation, reporting, and corrective actions.
- Analysis and evaluation of costs of products.
- Methods of accounting, budgeting models, DC (Direct Costing), FC (Full Costing) ABC (Activity Based Costing) for sales policy.
Human resources
- Search and selection (commercial area, marketing and sales human resources).
- Evaluation of internal resources.
- Motivation and training.
- Analysis for organization change processes.
Strategy
- Evaluation of company mission and long-term goals.
- Analysis of threats and opportunities.
- Analysis of the competitive environment and competitors.
- Analysis of benefits, resources, swot analisys and benchmarking.
- Evaluation of capabilities and diversification possibilities.
- Evaluation and revision of contractual documents of customers, suppliers, distributors, agents.
- Dynamic Business Plan - multi-year strategic business plans, as a tool to development and / or enterprise reorganization.
Integrated services to export and to open an Internazionalization process
Foreign markets now become a compulsory route for each type and size of firm. Determination is strongly required and the entrepreneur is forced to plan the necessary investment for the medium to long term and to put in place resources, tools and right skills.
Our office has for many years already installed and operates in this direction, we offer services, export and internationalization support activities:
- We offer our role as sales manager, or other management activities that we can do part-time in the company and roofing temporary role.
- Check-up assessment to evaluate capacity and potentialily for internationalization of company.
- Operation services and customer care for foreign customers (in several languages).
- We can travel and we can do coaching at fairs for customer.
- We can travel and / or on behalf of the entrepreneur clients in foreign countries (Europe, Russia, Asia, etc..).
- We can do evaluation of foreign suppliers.
- We can do market research for customer here in Italy.
- Market analysis in foreign countries.
-We analyse the way to find joint-venture or partnership agreements with distributors and agents abroad.